BAAN SOUCHADA
RESORT & SPA
THE CHALLENGE
As a 5 star resort located in a traditional and authentic province in Thailand, Baan Souchada Resort & Spa enjoys quite a unique setting and provides a great modern yet retreat for Spa lovers, families and couple looking for a luxury week end escape. The only thing missing is engagement. To fully succeed, it was essential for Baan Souchada to develop a strong social presence and an online notoriety reflecting its values : Nature, Family & Wellness
THE IDEA
The secluded location is often pointed at. But we saw it as an amazing opportunity. The traditional and authentic side of the region is - totally - unknown to both a local and international audience. Besides, nature, peace and quiet are rare qualities that few hotels can promise just a few steps away from Bangkok.
We had our angle.
TOOLS
COMMUNITY
MANAGEMENT
SOCIAL
ADS
CONTENT
MARKETING
REPUTATION
MANAGEMENT
OUR RESPONSE
We designed Facebook campaigns with two objectives : recruiting new fans and prospects while driving qualified traffic on Baan Souchada's website in order to develop direct conversions. To make our message powerful, create awareness around the brand we set up a promotional code for Facebook only, one way of rewarding our audience while getting new leads.
The precision of our targeting was essential to make our message cost-efficient. We monitored and optimized the cost per acquisition that made us get a return on investment X8 on the global campaign.
We built a cross platform approach to intensify the reach with the help of other networks such as Instagram and Twitter acting as perfect relays.
We designed all the content, with attractive visuals and videos to effectively engage prospects and fans across all their social networks.
RESULTS
+110% in bookings the first month
+80% in engagement rate (avg of 20% vs 2% avg worldwide)
-65% cost per click
+171% in positive reviews on social networks
+35% in qualified fans acquisition
