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BRINGING PARADISE

ONE STEP CLOSER

THE CHALLENGE

Think big. Now think bigger. Yeah, you're getting closer. Dusit Hotels & Resorts has been driving hospitality codes for over 65 years, redefining what Thai luxury stands for, while expanding to  over 60 hotels across 22 countries. With a mindset clearly focused on always bringing more to your travel experience, Dusit is making human connections and personalized attention one of its top priorities, from social, to local. 

THE IDEA

But who doesn't want to feel closer to its customers ? Saying it is one thing, meaning it is another. But for Dusit, this was really a no-brainer : travelers, escapers, weekenders, city-breakers are part of their DNA. It only made sense to have this ethos transpired into our social media strategy. From inspiring content development to creating amazing influencer campaigns, we embarked on a selfless social media journey !

We had our angle.

SOCIAL MEDIA TOOLS

Social Content marketing
Facebook ads bangkok

SOCIAL MEDIA

ADS

GIVEAWAY

CAMPAIGNS

CREATIVE CONTENT DEVELOPMENT

VIDEO

PRODUCTION

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OUR RESPONSE

First things first, it was absolutely necessary to shift all social media content to a customer-focused relationship. It was about bringing value, educating while creating a strong appeal for what Dusit stands for : uniqueness ! So we released a series of selfless blog posts that quickly become a major engaging trend across our channels :

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While bringing more value to the page, this translated into bringing more social inquiries, sparking curiosity among our followers on destinations they wouldn't have thought of.

 

To take things a step further, we went on creating short videos entitled "Dusit Journey" to highlight the true essence of the Dusit brand, celebrating a wide network of talented and diverse people all across the globe ! To make this video campaign resonate with an millennial audience, we conceived it as a Facebook and Instagram mini-series with monthly episodes covering all the different destinations :

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Dusit Hotels & Resorts Social Media Video
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Dusit Hotels Facebook Video content
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First 3 months : 

29%

Average Engagement Rate

(Vs 10 to 12% in the same industry)

Parallel to these organic activations, we ran ultra-targeted advertising campaigns. Using our own Ad Optimization Solution (250 instant ad combinations) we were able to narrow down the core audience of Dusit Hotels & Resorts in less than 6 months. 

Facebook Ads Campaign

BOOKINGS

App Install campaign Facebook

APP INSTALLS

Giveway Campaign Facebook Dusit

GIVEWAYS

+1,124%

DATABASE OPT-IN GROWTH

Let's talk numbers

+350%

APP INSTALLS

AVERAGE CAMPAIGN R.O.I.

500%

Database
App installs
Social Campaign

With a strong fan base of nearly 600K users split between Facebook and Instagram, we launched a LINE@ account in order to leverage the quality of our community into a more price-focused message. This gave our fans the opportunity to discover and follow Dusit Hotels & Resorts, referring non-fans for immediate benefits 

Facebook Line Cross

Facebook & Instagram cross-promotion

Social media marketing
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Social media marketing
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Social media marketing
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Welcome page

Greeting Message

Exclusive Offers

5,000

Fans in less than 6 months (organic)

Bio-Essence Facebook
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Facebook social media management bangkok
Instagram social media management bangkok