THE CHALLENGE
The biggest. The largest. The greatest. We're not short of superlatives when it comes to describing the new Bangkok Marriott Marquis Queen's Park. As one of the upcoming leading travel hub in SE Asia, driven by business technology and hospitality "savoir-faire", the hotel was looking for a social media presence that could reflect such a meticulous mindset and launch one of the biggest new opening this year, on Bangkok's constant-evolving hospitality scene.
THE IDEA
So what's next ? Earning visibility on-the-spot for a grand opening is one thing, making it live throughout the years is another. Let's put aside the promos and discounts, we wanted to craft a valuable story behind the venue, earn quality awareness for what the brand stands for, creating powerful content to redesign the codes of a new luxury-trendy experience while laying down the foundations of a sustainable engagement.
We had our angle.
#TRAVEL
BRILLIANTLY
SOCIAL MEDIA TOOLS
SOCIAL MEDIA
ADS
SOCIAL
MICRO-GAMING
CONTENT
OPTIMIZATION
CONTENT
MARKETING
OUR RESPONSE
Parallel to on-ground activations, we set up a 10-day countdown to the official grand opening with weekly branded teaser posts highlighting the values and the new lifestyle positioning of Bangkok Marriott Marquis Queen's Park.
Leading up to the grand opening, the countdown posts built a steadily growing engagement on the page, increasing by 1,200 organic fans within less than 2 weeks. Upon which we developed, remastered and released our social media video :
Reaching out to a local crowd and with the ambition to maximize direct inquiries and increase foot traffic, we launched 4 LINE accounts (4 restaurants) and started getting creative to recruit captive followers!
Coupons & Reward Cards
QR Code seeding
Games & challenges
Facebook Cross Promotion
Challenges & mini games
Promo codes & Incentives
Within the first month the social media presence and visibility of Bangkok Marriott Marquis Queen's Park got through the ROOF ! From Facebook, Instagram to Line and even LinkedIn, the community response was quite unexpected, growing from 1 to 10 and engagement rates neighboring 35%
Social Media Community - Month 1
+700,000
ENGAGEMENTS
+39,000
FANS
REACH
+3,3 M
x21
GUEST REPOSTS
