ProFlex Diva is an upcoming selected product designed to enhance women natural beauty while shaping and setting the rules to a healthy life. In a market saturated with men fitness products, complements and supplements, Diva stands out as a real partner to empower women for an healthier way of living and working out.
People rely on people, right ? And it's even more true when it comes to reaching out to a young audience on social medias. So what better way than to fully engage in a digital Influencer Marketing strategy to promote the products through the eyes and words of fitness experts, trainers, celebrities who could act as credible brand ambassadors ?
We had our angle.
From finding relevant and valuable social influencers, to coming to an agreement and nurturing the relationship, we made sure to introduce the brand, its values, philosophy and products to our exclusive listing of contacts. We guided them through the process of capturing the core idea of what ProFlex Diva stands for, promoting the brand through their own social outlets with the right image and the perfect caption in order to appear in front of an infinite crowd of attentive, receptive and ultra-responsive users.
Impact was immediate. Our selected brand ambassadors generated a growing interest within the very first few weeks. Community was growing organically at a fast trend :
Growing engagement and community is one thing. But what about the impact on the sales perspectives ?
In an effort of going beyond "awareness" by consistently educating and informing our audience to the benefits of ProFlex Diva, we developed weekly creative brand-owned contents that we fully integrated to our social media strategy.